Content License Policy

Royalty Free | Perpetual | Commercial Use

License Update (2025.8.1)

CONTENT POLICY

Reallusion is dedicated to building a comprehensive digital content platform that empowers creators at every level, from individual artists and indie developers to studios and enterprise teams. Our extensive asset library supports everything from character creation to animation production, offering royalty-free, perpetual licenses for personal and commercial use.

To better serve our users and adapt to evolving creative workflows and industries, we are excited to introduce two important updates to our Content Policy:

Expanded Standard License Coverage
We’re expanding the Standard License to include features that were previously exclusive to the Extended License. With this single license, creators can now freely export content to external tools and engines such as Unreal Engine, Unity, Blender, Maya, and more. You’re no longer limited to using just one character or locked into a single workflow.
The Standard License now grants you full rights to:
- Export content to any external software or game engine
- Reuse purchased assets across unlimited characters and projects
- Expand your content library without restrictive or confusing terms
- For mass distribution in final image/video outputs, game titles, or AR/VR projects
Introducing the iContent License for Internal Workflows
For creators who work entirely within the Reallusion ecosystem, the new iContent License provides an affordable and focused alternative. Priced at just 30 percent of the Standard License, it’s the perfect solution for internal production, in-software rendering, education, and concept development.
Use the iContent License when:
- You are rendering directly in iClone or Character Creator
- Projects are saved and shared within iClone in Character Creator
- You are building scenes for previsualization or storyboarding
- No external export is needed
- iContent is only available in-software purchase
This budget-friendly option is ideal for students, internal teams, or anyone who creates exclusively within Reallusion's software suite and does not need cross-platform deployment.

REALLUSION LICENSING BENEFITS

The Content Licensing adopts a three-tier model designed to cover all user needs. Users can utilize the content according to their requirements in image and video output, games, apps, AR/VR projects, the AEC industry, simulation, and Digital Twin applications.

For special use cases beyond the aforementioned categories, Enterprise Licensing can be requested for special arrangements such as AI training, machine learning, and the integration of Reallusion assets into applications and services.

Here are the six major benefits of Reallusion Content Licensing:

Royalty Free Perpetual License

One-time purchase and use forever.
Unlimited projects.

Use in Games, Apps, AR/VR Projects

Content usage for image and video outputs, or in games, applications, XR for mass distribution. See Licensing Options for more information.

Budget-Friendly iContent License

Create projects or render images and videos in iClone and Character Creator for commercial use at just 30% of the Standard License cost.

Content Sharing Among Workgroup Members

A studio or production house can store and share all purchased content with one workgroup account.

Assigning Finished Works^[1] to Your Clients

Contractors can assign usage rights of their finished products to their clients

Enterprise Licensing & Special Requests

Request for content resell or redistribution, including machine learning, AI generation, application & service integration and more. Inquire >

REALLUSION CONTENT LICENSE MODELS

Content License Rights & Restrictions	iContent	Standard	Enterprise
General Use
Render image or video for commercial use	✓	✓	✓
Export to 3rd party software	⁠—	✓	✓
Embed into any application or service	⁠—	⁠—	✓
Use for AI training and deep learning	⁠—	⁠—	✓
Special usage requests (restrictions^[2] may apply)	⁠—	⁠—	✓
Games, XR, & Interactive Online Services
2D/3D assets^[3]: deploy for general purpose	⁠—	✓	✓
CC Components: use on unlimited commercial characters^[4]	⁠—	⁠✓	✓
3D Printing
3D print for personal use	⁠—	✓	✓
3D print for sale, mass distribution, & injection molding	⁠—	⁠—	✓

Content EULA

Enterprise License Inquiry

Shop for Content Now

2D / 3D branded content packs

2D / 3D creations from community

Notes

Assign Finished Works: As a contractor working on a project for a client, you may use your purchased content to complete the assignment. Your client will receive the same usage rights for the final deliverables, including images, videos, games, apps, and AR/VR projects, as long as they comply with the Reallusion Content EULA.
Restriction on Special Usage Requests :
- Licensed content or derivatives thereof may not be used for in-app purchases.
- Licensed content or derivatives thereof may not be used in a way that competes with Reallusion, including distribution through image libraries, stock videos, online market for 3D models or any other similar services.
3D Assets: With the Standard License, all exportable 3D Assets, including CC components, are allowed to be used in games, apps and AR/VR projects.
CC Component: CC Component is Character Creator’s proprietary file format used for character generation. These components include, but are not limited to, ccAvatars, ccProjects, ccSliders, ccHair, ccCloth, ccShoes, and ccGloves, which can be used to create, assemble, or customize unlimited characters.

A Standard License grants the right to use characters made with CC Components for all commercial imagery. With a one-time purchase of the Standard License, you can repeatedly use CC Components to create characters for different titles or projects.

Content License FAQ

Q1. What’s the essence and benefit of the content policy to all users?
1. Standard License is Export Ready:
  
  All exportable contents in Reallusion’s stores can be used for any personal and commercial imagery (image/video outputs), games, AR/VR projects and interactive services with the Standard License.
2. Extended License is for Mass Character Production:
  
  Only applicable to CC Components. CC Component is Character Creator’s proprietary file format. CC Components include, but are not limited to ccAvatars, ccProjects, ccSliders, ccHair, ccCloth, ccShoes and ccGloves that are used to create, assemble, or customize unlimited characters.
  Standard Licenses grant the use of characters with CC Components for all commercial imagery. However, for use in commercial games, XR projects and interactive services, one Standard License only grants outputs for one single character. Extended License grants mass character outputs with no limitation for use in commercial games, XR projects and online interactive services. You can repeatedly use CC components to create characters for different titles or projects with a one-time purchase of the Extended License.
Q2. What types of content require Extended licensing?

Extended Licenses^[a] are required for CC Components^[b]such as ccAvatar, ccProject, ccSlider, ccHair, ccCloth, ccShoes and ccGloves if they are used on characters in games, applications or XR projects. You can also check the individual content pack's webpage in the RL Content Store for the “Extended License Price” under the standard price^[c]; The presence of which is a sign that the item requires Extended Licensing. Use of CC Components in non-commercial or non-distributed games, applications or XR projects does not required the purchase of Extended Licensing.

[a]

Extended icon indicates that this content requires Extended License for use in games and XR projects for mass distribution.

[b]

CC Component icon indicates that this content contains ccAvatar, ccProject, ccSlider, ccHair, ccCloth, ccShoes or ccGloves. Purchase of Extended Licenses for CC Components are required if they are used on characters in games, applications or XR projects for mass distribution.

[c]

▲ Content Store licensing options and price display

▲ Landing page licensing options and price display

▲ Marketplace licensing options and DA Points Display
Q3. How are the Standard and Extended Licenses different from the legacy iContent and Export Licenses?

The legacy rights for iContent and Export License fall within the purview of the Standard License.Purchase of Extended Licenses for CC Components^[2] are required if they are used on characters in games, applications or XR projects for mass distribution. Before July 27th, 2022, you can apply for MDR certificates by contacting our Marketing Team. After that, you’ll need to go through the process of purchasing either the Standard, Extended, or Enterprise licenses.
Q4. I have purchased Export Licenses for some CC Component^[2] content prior to July 27th, 2022; Do I still need to pay for the new Extended License if I use them in my game or projects in the future?

Export-ready content that are purchased before July 27th, 2022 will receive FREE Extended Licenses (automatically applied to the product inventory). For later purchases made after July 27th, 2022, customers need to pick the proper type of license while adding items to the shopping cart.
Q5. I want to use Reallusion assets in 3rd party software such as Maya, Blender, ZBrush, etc., which license is right for me?

The Standard License allows you to export 3D objects and characters to any other software.
Q6. Do you offer upgrade prices for Standard Licenses to Extended Licenses?

Standard Licenses can not be upgraded to Extended Licenses; the two licenses must be purchased separately in the Content Store. Users should pick the appropriate type of license at the time of purchase.
Q7. Do I only need to purchase the Extended License once to apply it to all my projects?

Yes, Extended Licenses are perpetual and allow for use of the licensed content in an unlimited number of projects under the purchaser’s account.
Q8. As a contractor who uses Extended Licenses for work, what rights are extended to my clients?

Clients are also covered under the contractor's Extended License agreements without making additional purchases. Under these agreements, clients have the right to use export files of Extended License content (in fbx, obj, usd, and other proprietary formats), and they can use the content for games, XR, and apps. However, clients aren’t allowed to republish licensed content for sale in online stores, in-app purchases, character creation, etc. iContent/ccContent are still DRM protected, so clients will need to purchase the source content to edit the contractor’s projects in CC or iClone.
Q9. I'm interested in building a character creation system in my application utilizing Character Creator assets; what type of license do I need?

Please contact Reallusion directly to inquire about the Enterprise License.
Q10. Is there any way to apply for free Mass Distribution Rights certificate?

No, Reallusion no longer accepts free Mass Distribution Rights applications by email. Please follow our new Content License policy and purchase the license model which suits your needs, directly from our stores. If you wish to get featured by Reallusion, or seek marketing support, please contact marketing@reallusion.com, or check our Pitch & Produce program.
Q11. Do iClone 8 and Character Creator 4 embedded content carry an Extended license?

If the embedded content items are CC Components content, then they include an Extended license already. If they are non CC Components content, then they only include a Standard license.